#OHHERFEET CAMPAIGN
Aerosoles created a video campaign that would allow them to show the versatility of their shoes. Each video was framed around Aerosoles' model Jackie and required her to undergo four performance challenges wearing a different pair of Aerosoles. The challenges included taking the stairs all day, showing us what inspired her in a given city, dancing all night, and giving back to the community. These "tests" presented the product to the consumer in a fun and playful way and encouraged them to follow along to see where their Aerosoles could take them next. There were three rounds of challenges, the last involved fashion and lifestyle bloggers.
We designed a shoppable landing page that would provide the customer with an overview of each video created, most importantly with links to shop the styles featured and how to follow along on social media so they wouldn't miss the next challenge. The campaigns helped garner new customers and followers on social media as well as help bring a youthful quality and personality to the brand.
FALL 17 TREND REPORT CAMPAIGN Featuring new arrivals, customers were able to pre-order the styles. Each fall trend linked to a gallery focusing on the trend styles.
FEEL GOOD HOLIDAY CAMPAIGN Holiday campaign focusing on holiday styles inspiring customers how to wear for the holiday season. Included videos from fashion styles giving style tips.
TECHNOLOGY PAGES - Focused pages designed to inform the customer on AEROSOLES exclusive features and technology of shoes.
